Birmingham based marketing consultancy, Big Cat Group has been appointed by utility supplier Glide to run a social media campaign aimed at students living in shared accommodation. The agency has been engaged by Glide founder and CEO James Villarreal to deliver a brand building campaign. Glide divides household bills for those living in shared accommodation ensuring they only pay what they owe.
The campaign will run through the final University semester, targeting students who are looking into accommodation for the following year. Anthony Tattum, managing director of Big Cat Group said: “The past few years have seen Glide move from strength to strength, monopolising on a market which has gone untouched for so many years. Big Cat has been brought in to assist in raising brand awareness through social media, an area which we have built considerable experience in over the years.” Mr Villarreal of Glide said: “With a new brand and website launching imminently and a clear new focus, we felt it an opportune time to push our brand through additional platforms such as social media.”