Boosting Digital Agency Performance with Leased Lines



The digital age has brought about immense competition, and businesses – including digital agencies of various kinds – need to be at the top of their game.

A leased line, often referred to as a dedicated line, ensures that your business has an exclusive internet channel devoted to its needs.

This direct connection is tailored to serve your business premises with swift, unwavering connectivity, regardless of fluctuations.

Unlike shared connections, where peak times can cause disruptions due to local streaming or high usage, a dedicated leased line remains unaffected.

Here’s how digital agencies can benefit from leased lines.

Leased Lines vs. Traditional Internet Connections

First, let’s delineate leased lines from traditional internet connections.

User Exclusivity

Traditional internet connections get busy during peak usage times, with every user vying for space and speed.

In contrast, leased lines provide dedicated connections to business premises. This ensures faster connection speeds and more bandwidth.

Enhanced Capabilities with Business Fibre

Leased lines using business fibre internet technology kick things up another notch.

By combining cutting-edge high-speed internet connections with a leased line, digital agencies can indulge in tasks that would otherwise strain traditional connections.

Stable Bandwidth

Traditional connection bandwidth can fluctuate, particularly in busy areas during peak hours.

With leased lines, agencies receive a committed data rate, ensuring they get precisely what they pay for without unpleasant surprises.

This predictability can be a massive boon for scaling agency operations.

Why Leased Lines Are Essential for Digital Agencies

The importance of rock-solid internet connectivity needs little introduction.

Besides being incredibly frustrating for your team, internet downtime can affect client and customer relationships, dent productivity and even pose a security issue.

Leased lines relieve many of these issues, providing businesses with exclusive internet connectivity that remains reliable at all times of the day.

For agencies across all sectors and industries, this means:

  1. Reliable Data Transfers: Digital agencies often handle large files – from high-resolution images to 4K videos. Uploading or downloading these files requires not just speed but also consistency. A brief interruption can mean starting a multi-gigabyte transfer from scratch.
  2. Uninterrupted Collaborations: Imagine working on a live design project where multiple team members make real-time edits. Even a minor lag can disrupt the entire flow, leading to mistakes or missed deadlines.
  3. Reliable Internet Workloads: Tech companies running multiple workloads on the internet require rock-solid connections with high bandwidth. Otherwise, they face reliability issues and service disruption.
  4. Symmetrical Speeds: Leased lines offer near-symmetrical upload and download speeds. If you're uploading content to a cloud server or accessing heavy files remotely, equal upload and download speeds ensure that data flows seamlessly.
  5. DevOps Continuity: For DevOps or software development teams, continuous integration and deployment (CI/CD) pipelines require stable connections. A slight glitch can disrupt these pipelines, potentially affecting product releases or software updates.
  6. AI Model Training & Deployment: Agencies involved in AI and machine learning need reliable connections for model training, especially if they leverage cloud-based resources. Leased lines ensure that data streams between local environments and cloud servers are consistent, optimising the time taken for model training and deployment.
  7. Seamless Media and Design Operations: Consider a situation where a team works remotely on a high-fidelity design prototype or edits 3D animations in real time. Any hiccup in the connection can result in lost work or misaligned designs. Moreover, media agencies that often preview content for clients in real time need their streams to be flawless. A leased line ensures that heavy design tools, cloud-based design platforms, and real-time media streaming work in perfect sync.

How To Implement Leased Lines

1. Assess your Needs

Begin by evaluating your agency's specific needs. How much data do you typically transfer?

What's your required speed? Understanding these metrics will help you choose the right leased line package.

2. Choose a Provider

Research various providers offering leased lines in your area. Compare their packages, reviews, and customer support.

3. Installation

Once you've selected a provider, they'll usually conduct a site survey to determine the best installation process. This might involve setting up new cables or infrastructure.

4. Monitoring & Support

After installation, ensure you have proper monitoring tools in place to check your connection's health and performance. Regularly liaise with the provider for any support or upgrades needed.

Safeguarding Connectivity and Dependability

Leveraging a leased line offers robust internet connectivity, but it’s also essential to safeguard and maintain that connection with:

  • Redundancy: Set up backup connections so that if the leased line faces any issues, there's an immediate fallback option.
  • Security Protocols: With dedicated lines, security becomes paramount. Implement firewalls, encryption, and regular security audits to protect against potential threats.
  • Service Level Agreements (SLA): Ensure your provider offers a solid SLA, guaranteeing uptime, speed, and swift issue resolution. Regularly review these agreements to ensure your agency is getting the best service.

Explore Leased Lines With Glide To Enhance Digital Agency Success

Partnering with providers like Glide can be a game-changer for agencies looking to explore the power of leased lines and high quality business fibre.

Leased lines offer super-fast connections, maximal bandwidth and excellent reliability, even during peak hours.

Glide offers robust infrastructure and unparalleled support, and their expertise in the field can guide agencies in harnessing the full potential of their leased lines.